Subscriber Management

Information on our Newsletter Subscriber Management Service

Managing your newsletter subscriber lists is not only necessary to be effective, but also a legal requirement. When a subscriber request that they be unsubscribed from your list you are obliged to act. This is all part of our service!

Newsletter Subscriber List Requirements

So what is required to properly maintain an email marketing subscriber database?

• A database that contains all of your subscribers.
• A double opt-in sign up process.
• An automated unsubscription process.
• Forms allowing subscribers to update their details.
• A comprehensive privacy policy.

Before we go any further just remember - we take care of this for you!

How We Manage Subscribers For You

Once we have set-up our account in our system most of the requirements are taken care of automatically. Our servers and email marketing software will handle the majority of the tasks that keep your lists healthy. Your campaign manager oversees the cycle.

Each email newsletter contains an 'unsubscribe' and an 'update subscription' link that readers can use to maintain their subscription.