Email Autoresponder

Autoresponders - The Email Marketer's Secret Weapon

If email autoresponders are new to you then prepare to meet you new favourite marketing tool. We will explain just what they are and how we can use them to help you below.

What are Autoresponders?

Autoresponders are a series of email newsletters with intelligence, automatically delivering themselves on set dates, after certain intervals or based on various criteria.

Why is automated email so powerful?

Most email newsletters are sent out manually or are set up to send on a certain date and time. Since autoresponders manage their own delivery dates they do all the work for you!

The key concept to understand is that you set these once, then let them do all the hard work without any further attention. And they continue to work for you with every subscriber registration, regardless of when they subscribe.

Autoresponder Email example:

Assume you are running a lawn mowing and gardening business. Here is how an autoresponder might work for you.

• On any day of the year someone might subscribe to your newsletter.
• Now the Autoresponders begin
  7 days later an email is sent to this new subscriber, introducing your range of services. This is a nice way of reminding them about you via a personalised email using their first name.
• First day of spring email
  Now is the perfect time to get your subscribers thinking about getting their garden ready for summer. So, this autoresponder could give them planting tips for this time of year and the services you provide that can make it easy.
• First day of Summer email
  Summer arrives so this autoresponder email can advise on water saving tips plus garden maintenance services you provide over the warmer months.
• First day of Autumn/Fall email
  Leaves are starting to fall and lawns are getting more rain. This email should could subscribers information on your services such as lawnmowing and green rubbish removal.
• Winter email autoresponder
  This is a great time to get your subscribers prepared for the coming summer so promote your services aimed at preparing gardens.